Chris’s Work
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The Culver Cup
This AI filmmaking competition, hosted during LA Tech Week, was a collaboration between FBRC.ai and Amazon Web Services. CWC secured coverage for the competition, including an announcement in Deadline, two mentions of the festival in the LA Times, a No Film School profile on one of the new AI tools powering the competition, and a deep-dive feature on AI's transformative impact on filmmaking in Wired.
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DOC on Fox
To promote the new Fox drama series DOC, CWC conducted story mining sessions with showrunner Barbie Kligman to uncover details of her own unique medical backstory, resulting in placements in The Wrap and HealthGrades, in addition to a People Mag feature on the Italian doctor whose real-life story inspired the show.
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AI on the Lot
In support of the 2nd annual AI on the Lot conference in LA, CWC booked reporters from Variety, Deadline, The Hollywood Reporter, Reuters, Indiewire and Forbes to attend the full-day conference focused on how AI is changing the entertainment industry. Variety exclusively covered the Cinema Synthetica AI film competition, while other outlets broke news from the conference or featured notable commentary in ongoing coverage of AI in entertainment.
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SF Jewish Film Fest
In 2024, CWC represented the San Francisco Jewish Film Festival, alongside fellow SF-based PR pro Jack Song, collaborating with national trade publications and local San Francisco reporters to build excitement for the 44th edition of the beloved local festival. Highlights include SF Chronicle, The Examiner and Variety.
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Infinity Fest w/ Avail
Avail is an AI startup in the media and entertainment sector. CWC landed key media placements showcasing the company’s innovative script summarization AI tool and content licensing and monetization platform, in outlets including Axios, Forbes and The Hollywood Reporter, in addition to placing the CEO and two colleagues on a prominent panel at Infinity Festival in LA, garnering coverage from Deadline.
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AIOTL at TIFF
In the fall of 2024, CWC helped AI on the Lot go global with its first pop up AI filmmaking session at the Toronto International Film Festival. Coverage included Variety, Canadian Industry Magazine and PostPerspective.
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Good Boy @ SXSW
At SXSW 2025, CWC represented the horror film Good Boy, from director Ben Leonberg, crafting a narrative for Leonberg’s feature directorial debut, placing reviews and features, and managing the social media roll out for the film.
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Matthew Ball's The Metaverse
CWC worked with author and leading tech futurist Matthew Ball to promote the release of the updated edition of his book on the Metaverse. Notable achievements include securing coverage in Forbes and Digiday, as well as placements in prominent tech newsletters like Mind & Iron from Steve Zeitchik and Lowpass from Janko Roettgers.
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Max Product & Tech
At WBD, Chris worked with CPO Tyler Whitworth and CTO Avi Saxena to set the stage for Max’s improved product experience and combined tech stack in TechCrunch. Chris also spearheaded product demos with leading tech and entertainment publications to educate and inform their coverage on launch day.
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HBO Max to Max Rebrand
At WBD, Chris pitched and prepped Max’s CMO for a keynote interview at Adweek Convergent TV in 2024 to lay the groundwork for the company’s plans to rebrand HBO Max to Max. The rollout included off-the-record work ahead of launch and a full media day when the rebrand went live.
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GOT + Bud Light at Super Bowl LLIII
As part of the final season roll out of Game of Thrones, HBO partnered with Bud Light to launch the most-talked-about ad during the Big Game in 2019. The centerpiece of the roll out was a Wall Street Journal article diving into the creative strategy featuring Marketing Heads from HBO and AB InBev.