Chris pitched and prepped CMO Pato Spagnoletto for a keynote interview at Adweek Convergent TV in 2024 to lay the groundwork for the company’s plans to rebrand HBO Max to Max. The rollout included off-the-record work ahead of launch and a full media day when the rebrand went live.

Chris worked with CPO Tyler Whitworth and CTO Avi Saxena to set the stage for Max’s improved product experience and combined tech stack in TechCrunch. Chris also spearheaded product demos with leading tech and entertainment publications to educate and inform their coverage on launch day.

As part of the roll out of HBO’s House of the Dragon, network executives spoke with Vulture’s Joe Adalian about the ambitions for the show. Chris worked with Marketing EVP Zach Enterlin to dive deep into the launch campaign for the story.

At HBO, Chris worked closely with programming and streaming leadership and the DTC research team to tell stories about viewership trends and platform analytics in outlets like Variety, Deadline, Bloomberg, The New York Times, and CNN, among others.

In 2019, HBO partnered with gaming developer Survios to develop and release a VR game set in the Westworld unvierse. Chris worked with HBO tech leadership and the team at Survios to develop the press narrative and demo the game for reporters ahead of its launch.

On the eve of the final season of Game of Thrones, Chris worked with Fast Company to do a deep dive into how the HBO marketing team strategically grew and engaged the series’ fan base over eight seasons via innovative marketing strategies.

As part of the final season roll out of Game of Thrones, HBO partnered with Bud Light to launch the most-talked-about ad during the Big Game in 2019. The centerpiece of the roll out was a Wall Street Journal article diving into the creative strategy featuring Marketing Heads from HBO and AB InBev.

At SXSW 2018, HBO was the talk of Austin thanks to its Westworld theme park, which invited fans into the world of the show via an immersive theatrical experience. Chris led the PR roll out and guided hundreds of reporters and influencers through the experience, including The Verge’s Bryan Bishop, who went undercover as a Westworld host.

At SXSW, Chris brought together the product and editorial team behind HBO Max’s curations across the globe to speak on a panel about how their human-first approach to content recommendation kept audiences coming back for more.